OREANDA-NEWS. CT Corp and Prudential Financial, Inc. (NYSE: PRU), have created a joint venture to provide life insurance solutions to a broad spectrum of people in Indonesia through a multi-channel distribution strategy, the companies announced today. Under the recently closed agreement, which has been approved by OJK regulators in Indonesia, Prudential’s Pruco Life Insurance Company has acquired a 49 percent interest in CT Corp’s wholly-owned life insurance subsidiary, PT Asuransi Jiwa Mega Indonesia.

Prudential launched its first Asian life insurance business in Japan in 1988, since expanding to Taiwan, South Korea, India, China and Malaysia, before forming a new joint venture in Indonesia.“We’re pleased to partner with CT Corp, which controls one of Indonesia’s largest and most prominent business groups, as we enter this market for the first time to introduce our offerings and capabilities to serve the needs of the Indonesian market,” said Charles Lowrey, executive vice president and chief operating officer of Prudential’s International businesses. “The partnership advances our business growth strategy by expanding our international footprint into an attractive market with long-term growth potential, low insurance penetration and a well-developed regulatory environment.”

Lowrey added, “We believe CT Corp’s customer reach and strong brand presence, together with Prudential’s longstanding insurance and asset management expertise—supported by our operational and technological processes, product innovation, risk management and talent—will expand options for Indonesia’s growing middle class to gain financial protection for their families.”

The joint venture agreement closed on July 3, 2017.

As a global leader in financial protection, retirement and asset management, Prudential’s businesses work toward making long-term financial security a reality for millions of people around the world. The company serves retail and institutional customers in more than 40 countries worldwide, including Japan, South Korea, Taiwan, China, Malaysia and India. As of Dec. 31, 2016, the company had approximately $3.7 trillion of gross life insurance in force worldwide, including Closed Block policies.

Chairul Tanjung, chairman and founder of CT Corp, highlighted that “the need for life insurance is increasing as disposable income, life expectancy and financial literacy improves in Indonesia. Prudential’s strong products and operational capabilities combined with CT Corp’s extensive presence and deep understanding of the local market will help provide better protection to our people and in turn strengthen the social and economic potential of Indonesia.”

Founded in 1987, CT Corp is the largest Indonesian consumer-focused company, managing more than $10 billion in assets and more than 100,000 employees. The group is a leading player in the financial services, media, retail, property, lifestyle and entertainment sectors in Indonesia.

Indonesia has the third largest population in Asia and the fourth largest population globally with average annual GDP growth of 5.3 percent over the last 15 years. While life insurance premiums in the country are projected to grow at a compound annual growth rate of 13 percent between 2015-2020, penetration remains relatively low at 1.3 percent of GDP, which is one-third the penetration in Malaysia and half the penetration in India.

About CT Corp
CT Corp is Indonesia’s leading integrated consumer-focused business group. Primary areas of focus include financial services, media, retail, property, lifestyle, and entertainment. 

About Prudential Financial, Inc.
Prudential Financial, Inc., (NYSE: PRU), is a financial services leader with more than $1 trillion of assets under management as of March 31, 2017, has operations in the United States, Asia, Europe, and Latin America.