OREANDA-NEWS. Sberbank has received its first Platinum prize at the international Loyalty360 Customer Awards. The Bank’s efforts were recognised in the Organizational Commitment category for promoting a client-centric business model as part of corporate culture. Sberbank topped the category, ahead of Dell Technologies and Hampton by Hilton.

The award ceremony took place during the Customer Expo 2017 conference, which was held in the American city of Nashville by Loyalty360, the world’s largest customer loyalty association. This is one of the headline annual events in the world of customer relations and brings together leading global companies that work in customer service. The conference was attended by global brands such as ExxonMobil, Domino's, Sony Pictures Entertainment, Stellar Loyalty, Dell Technologies, Choice Hotels, Nissan & Infiniti, and MGM Resorts International. The winners of Bronze, Silver, Gold and Platinum awards were determined by voting that followed the presentations of all participants.