Apple Reported about a Decline in Quarterly Revenue and Profits
OREANDA-NEWS Apple recorded a decrease in both revenue and profit in the first quarter of fiscal 2019. This is evidenced by the reports published on Tuesday.
During the three months ended December 29, 2018, the company's total revenue was $84.31 billion, and net profit was $19.97 billion. Both figures showed a decrease compared to the data for the first quarter of the 2018 fiscal year. Then Apple's revenue was $88.29 billion, and profit - $20.06 billion.
The Wall Street Journal notes that this is the first time in about 10 years that Apple's revenue and net profit have declined in the first quarter of the fiscal year. The publication States that this quarter falls winter holidays, when people traditionally buy gifts.
The company also provided forecasts for financial results for the second quarter of fiscal year 2019. Apple expects that the revenues will be from $55 billion to $59 billion.
Nevertheless, Apple along with Amazon and Google still tops the rating of the most expensive brands. This is evidenced by the results of the annual study of the consulting firm Brand Finance, published in mid-January this year.
First place in Amazon, the brand value of which increased by 24.6% to 187.9 billion dollars, the second — Apple (+5% and 153.6 billion dollars), the third — Google (+18%, 142.8 billion dollars). The fourth place is taken by Microsoft, which rose to this position from the sixth line due to the increase in the value of the brand by more than 47%.
Earlier was reported that Apple plans to launch its own game subscription service. It will become something like Netflix for games, where users will be able to choose from a large number of games for a monthly fee.
Moreover, Apple and Samsung in Russia raised prices for their products, follows from the data on the websites of companies in 2019.