Brand Finance Named the Biggest Russian Brands
OREANDA-NEWS Brand Finance is consulting company in the field of strategy and brand valuation. Company has published the rating of the most valuable Russian brands on its website.
Sberbank topped the list of the most expensive Russian brands according to this rating. "The value of Sberbank brand rose by 18% to 670,4 billion RUB. So, Sberbank become the best brand of Russia",— stated in the message on the website of Brand Finance.
Last year the Sberbank has also taken first place in this ranking.
The cost of Sberbank's delirium exceeded the value of Gazprom (320.8 billion rubles), which took the second place in the rating. Third is LUKOIL, the cost of this company amounted to 281.1 billion rubles. At the same time, the brand of Gazprom has risen in price compared to 2017 by 5%, and the LUKOIL brand has fallen in price by 1%.
Brand Finance evaluated brands on several indicators: marketing investments, equity and business performance.
The fourth place is taken by the brand "Rosneft". The cost by 13% for the year increased and reached the amount of 203.9 billion rubles. On the fifth place, the brand of Russian Railways (159 bn, +35%). It is followed by the Magnit trading network (145.2 billion rubles, -5%), VTB (117.6 billion rubles, +11%), MTS (114.5 billion rubles, +23%) and Tatneft (97.3 billion rubles, +9%) and “Pyaterochka” (91.2 billion rubles, +27%).
Brand Finance has a similar brands rating all over the world. Sberbank is the 129-th, and "Gazprom" and "LUKOIL" - 315 and 363 places.
The has named United Aircraft Corporation (UAC) is extremely rising brand of Russia, the brand value of UAC increased by 62%, to 38.6 billion rubles. United Aircraft Corporation is the world's largest supplier of combat aircraft. "The geopolitical situation in Iran is a positive impact on increasing sales and revenue forecast of the UAC.
The most influential brand in the field of aviation services in the world is Aeroflot.