OREANDA-NEWS. AUTOSTAT analytic agency and BLAMPER.ru  website conducted an online survey in which respondents (more than 2.500 people) were asked to answer the question, "Whose opinion/advice did you take into account while choosing a brand of winter tires?".

According to the results of the survey, car owners make their decision based on personal experience of use of the tires. This answer in the survey was chosen by  43.6% of respondents. The second most popular answer was "Articles/texts in automobile magazines”.  It was chosen by almost one in four car owner (27.7%). One in five respondents said that before buying winter tires, he asks for the opinion of car owners in the forums (21.6%) or follows recommendations of friends and acquaintances (19.5%).

Only one in ten respondents admitted that he is guided by the recommendations of sellers (10.5%) and every eleventh car owner takes into account the recommendations of the automaker (9.3%), while choosing winter tires.