OREANDA-NEWS. The Russian authorities intend to restart an information campaign to promote vaccination against coronavirus. The periodical "Kommersant" writes about it with reference to its sources.

According to media reports, this issue began to be actively discussed in the internal political bloc of the Kremlin after the instructions of the deputy head of the presidential administration, Sergei Kiriyenko. One of the interlocutors of the publication noted that "the concern about this topic is high." "So far, a unified concept for managing this agenda has not been finally formulated. Which department of the presidential administration will be responsible for it has not yet been determined," he added.

Previously, the ANO "National Priorities" was engaged in promoting vaccination among the population, but the results of its activities were assessed as "too aggressive and negative", since the country's residents did not perceive the main emphasis placed on the threat of death in case of refusal to vaccinate. Excessive attention to the capital and insufficient attention to the regions was recognized as another mistake. Along with this, they plan to more actively fight opponents of vaccination.

Experts, in turn, propose to conduct a clearer logical connection between vaccination and the removal of restrictions in the minds of citizens, as well as resort to personal invitations to the immunization procedure.

Earlier, the presidential press secretary Dmitry Peskov said that failures in attempts to convince citizens that there is no alternative to vaccination speaks of a certain flaw in the state. Nevertheless, he noted that a more responsible position of the population is needed on this issue. The Kremlin spokesman recalled that it is necessary to take responsibility for those around us, responsibility for their lives, and to be instilled.