OREANDA-NEWS.  YuMe, Inc. (NYSE:YUME) (the “Company”), the global audience technology company powered by data-driven insights and multi-platform expertise, today sent a letter to stockholders in connection with the Company’s 2016 Annual Meeting on May 27, 2016. YuMe’s stockholders of record as of the close of business on March 31, 2016 will be entitled to vote at the Annual Meeting.

The letter urges stockholders to vote “FOR” YuMe’s highly qualified director nominees, Derek Harrar and Craig Forman, on the WHITE proxy card and cites YuMe’s solid first quarter results and significant momentum in the execution of its value-creating strategic plan. In addition, the letter outlines YuMe’s extensive track record of its good-faith efforts to engage in constructive conversations with VIEX Opportunities Fund, LP (“VIEX”) to find a solution that would avoid a costly proxy contest.

About YuMe

YuMe, Inc. (YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, United States offices worldwide.