Get ready for more ads on Google Maps
On Tuesday, the search giant unveiled a handful of new ways for brands to advertise on Google Maps. That includes showing people ads from, say, Shell or McDonald's -- trying to compel you to stop to fill up on gas, Quarter Pounders, whatever -- when you're using turn-by-turn navigation on your phone. The ad will show up at the bottom of the screen with a button that says "add stop?"
The changes are part of new efforts from Google to make more money off Google Maps, which has more than a billion users. The announcement comes just days after Google's annual I/O developers conference, when CEO Sundar Pichai laid out his plan for the company's future. He envisions Google touching every part of your life, helping you find everything from restaurants while you're traveling in the car to movies while you're loafing on the couch. Google Maps is a big part of that.
"Maps has changed fundamentally how we get around in the world," Jerry Dischler, vice president of product management for AdWords, Google's search ads service, said during a press briefing Monday.
Google also pointed out that people do "trillions" of searches a year on its search engine and that more than half of them come from phones and tablets. Of those mobile searches, nearly one-third have to do with location.