New Eva Channel Deal
The deal will see Rich Energy use eva to record user-generated content in a private channel that is due for public release on 1st June 2016. eva will initially be used as a research tool to acquire video-based consumer feedback on Rich Energy. The recorded content will then be available for use as a part of future marketing campaigns.
Jens Wikholm, General Manager of eva, said:
"We're pleased to be working with Rich Energy CEO, William Storey, on this exciting user-generated content campaign. We're sure that this deal will lead to a long and fruitful relationship with William's other brand lines as well."
William Storey, CEO of Rich Energy, added:
"Whist we're extremely excited for the campaign for our new drinks brand Rich Energy, from the initial meeting with Jens we were captivated by the power of eva. We can see multiple opportunities across our sports and fashion brands with this high-value technology platform and look forward to working with the team going forwards."