OREANDA-NEWS. Today a revolution in PC gaming and VR began as AMD (NASDAQ: AMD) launched the Radeon™ RX 480 graphics card designed to deliver enthusiast-level gaming performance and features, the world's most advanced graphics technology and an extraordinary value proposition to fans and gamers around the world. The Radeon™ RX 480 introduces premium technology engineered to deliver the best performance/$ in its class1, democratize VR and deliver a wide range of future-proof technologies2 supporting current and forthcoming game and video standards. The cards will start at SEP $199 USD for the Radeon™ RX 480 4GB card, and SEP $239 for the Radeon™ RX 480 8GB card. Details regarding the new Radeon™ RX 480 graphics card and related technologies are available at AMD's new gamer-focused website, Radeon.com.

"Our message to gamers everywhere is that the Radeon™ RX 480 is every bit as much your card as it is ours," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. "We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We've worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price. We couldn't be more grateful for the reception we've received from gamers, customers, and technology partners who see what our engineering team has accomplished, and agree that with the Radeon™ RX Series, gaming and VR is truly #BetterRed."

Radeon™ RX 480 Reception
The global PC ecosystem has demonstrated enthusiastic support for the Radeon™ RX 480 graphics card. OEM and system integrator partners such as Alienware, HP, and Lenovo are praising the Radeon™ RX 480's capabilities.

Game and VR application developers including Bethesda, EA, and Ubisoft and VR headset manufacturers Oculus and HTC are applauding AMD for delivering on the promise of bringing flagship performance and features to the mass market, enabling them to greatly expand the reach of experiences they're developing.

Professional and casual gamers alike are also celebrating the launch, with AMD-sponsored eSports teams such as Fnatic and Evil Geniuses hailing the Radeon™ RX 480 as a triumph for PC gamers everywhere, and prominent video reviewers worldwide affirming the exceptional value of the graphics card across a wide range of games.

About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies -- the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible.