OREANDA-NEWS. BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, today announced that Slovak Telekom (ST) has chosen BroadSoft's UC-One to provide its new cloud-based UC solution. Magenta Connect, powered by the BroadWorks platform and UC-One services, is among the first complete, fully converged communications and collaboration offerings for the Slovak market. This is the latest milestone in ST's long-term use of BroadSoft software and a critical component of its evolving business services strategy.

The launch of Magenta Connect introduces a broad set of UC features to new and existing customers. These include mobile applications, instant messaging and presence, audio and video collaboration, desktop and file sharing, and advanced voice features.

Demand for cloud-based PBX and UC services is growing rapidly among the education, business and government sectors in Slovakia, as organizations target the opportunity for enhanced mobility, productivity and collaboration with reduced capital investment, operating expense and management complexity. Slovak VoIP subscriptions jumped 22% in the last year alone, while mobile traffic continues to increase strongly.

All the current customers of ST's fixed voice VPN services on the BroadWorks-based cloud PBX platform can now upgrade to Magenta Connect for a minimal additional monthly fee. ST is also heavily targeting new customer acquisition for its service in all market segments, from small to large businesses, across every industry vertical. This service will be also an essential feature of the Magenta1 Business offering.

"BroadSoft is a valuable partner supporting our drive to increase market share, while enabling integration of our infrastructure for an optimized business customer experience," said Jan Adamec, Chief ICT & Business Segment Officer, Slovak Telekom. "Introducing a complete UC offering enhances our reputation for innovation, and extends rapid, seamless communications to all existing and prospective business customers."

"Slovak Telekom can now provide its customers with the ability to help their employees communicate and collaborate from any location, at any time, using any device," said Craig Decker, managing director EMEA, BroadSoft. "Magenta Connect is a compelling and comprehensive UC proposition that can address ST's FMC objectives, maximizes its resources and accelerates service transformation."

About BroadSoft:
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.