OREANDA-NEWS. Ebiquity, the leading independent marketing and media analytics consultancy, today launches a new offering, Strategic Media Consultancy. Due to the increased demand for clarity in the context of a rapidly evolving digital media ecosystem, the specialist team will provide consultancy services to advertisers worldwide.

The launch marks a key milestone in the Company's "Growth Acceleration Programme", announced at the Interim Results on 28 September 2016, developed to drive Ebiquity into becoming a more robust, higher quality and more global business.

The international team, spread across Ebiquity's offices in 14 countries, will help clients to address their strategic, tactical and operational challenges in an increasingly complex media landscape. The team will advise clients on data, adtech, operations, agency management, and strategy and also provide training.

Forming part of the Company's "Media Value Management" division, Strategic Media Consultancy will be led by Laetitia Zinetti, the former head of media for Nissan in Europe who joined Ebiquity in 2010 as Managing Director of the Company's French operations.

Laetitia Zinetti commented:

"Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend. Our consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners."