Qiwi Forecasts a 20% Growth in Gaming Streaming Market in Russia and the CIS Annually
As noted in the study, a third of respondents regularly (every two to seven streams) send streamers small donations - donations. The average donation check this year amounted to 356 rubles., Half of the users send donations in the range of 100-299 rubles. at a time, a quarter - from 300 to 999 rubles. To transfer donations, viewers use both bank cards and electronic wallets, and payments from a mobile phone.
The main motivation to send donations to 85% of respondents said they want to support their beloved streamer. Another half of the respondents (49%) noted that for them, donat is an opportunity to talk with a streamer. In the third (18%) and fourth (16%) places were options for "feeling unity with others" and "feeling like an organizer of the stream". 14% received the options "the desire to stand out among the audience" and "because it is so accepted", the study said.