Apple Cuts Production of iPhone XR Due to Low Demand
OREANDA-NEWS Apple Company has decided to reduce the production of iPhone XR smartphones due to low demand for this model. While the Corporation increased orders for older iPhone 8 and iPhone 8 Plus. This is reported by sources of the newspaper Nikkei.
According to this, Foxconn, which builds Apple smartphones, initially intended to produce iPhone XR on 60 assembly lines, but recently used only about 45 of them. Sources added that "the main buyer said that he does not need to produce so much [iPhone XR] yet.”
The interlocutors of the newspaper specify that Foxconn will now builds 100 thousand iPhone XR per day less, as the demand for them was 20-25% lower than forecasts. Nikkei notes that Pegatron, another producer of Apple smartphones, got into a similar situation.
However, the US Corporation asked suppliers to increase the production of iPhone 8 and iPhone 8 Plus, the price of which is 20% lower than XR. According to one source, suppliers received orders for an additional 5 million smartphones of these models, although initially Apple planned to release 20 million of such devices.
For the first time Apple demonstrated its budget model iPhone XR with IPS-screen of 6.1 inches at the presentation on September 12. The smartphone is equipped with the latest Apple A12 Bionic processor, 12 megapixel main camera and Face ID support. The smartphone is available in six colors and with three memory capacities: 64, 128 and 256 GB. In Russia iPhone XR went on sale on October 26, the price is from 64 990 rubles.
Apple – is american Corporation, manufacturer of personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers and modern multitasking operating systems with a graphical interface. It is the first American company whose capitalization exceeded 1 trillion US dollars.