NEC Develops Profile Estimation Technology
OREANDA-NEWS. NEC Corporation today announced the development of a Customer Profile Estimation Technology that automatically estimates detailed customer profiles on individual customers, including their interests and preferences to a high level of precision, without the involvement of marketing experts.
Based on NEC's unique relationship mining technologies, the newly-developed technology estimates detailed and hard-to-obtain profiles on individual customers completely automatically and to a high degree of precision from basic profile information that is relatively easy to obtain, such as age and gender, combined with purchase histories.
NEC has verified the effectiveness of the technology using public data. As a result, NEC has confirmed that an analysis that would take conventional experts three months to complete can be carried out in three days, and to a degree of precision that surpasses those experts.
"With this technology, we can respond to lifestyles that change from moment to moment, quickly discover true individualized needs that may have been overlooked, and devise appropriate measures. In addition to estimating detailed customer profiles, the technology can also be applied to estimating product attributes," said Akio Yamada, General Manager, Data Science Research Laboratories, NEC Corporation.
Moving forward, NEC will continue to pursue research and development of the technology, aiming to provide it in the retail and distribution sectors, including department stores, supermarkets, convenience stores, e-commerce sites and point card systems.NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.
The NEC Group globally provides "Solutions for Society" that promote the safety, security, efficiency and equality of society. Under the company's corporate message of "Orchestrating a brighter world," NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow