Honda Partners With Adam Savage’s Tested.com for New Digital Series; Episodes Star the All-New 2017 Honda Ridgeline Pickup
"The partnership with Tested and Adam Savage is a great opportunity to share the versatility and functionality of the all-new Honda Ridgeline," said Phil Hruska, Manager of Media Strategy at American Honda Motor Co., Inc. "The Ridgeline is unlike any other truck in its segment and we're hoping to show its capabilities and unique features through these custom builds."
From a mobile movie theater to creating the ultimate dirt-bike mobile pit-stop, fans who tune into the new Tested episodes will experience how Adam Savage and team are able to transform the Ridgeline into a mobile campsite, sous vide cooking station, a weather balloon launchpad and more.
The premiere Features Not Standard episode featuring the Ridgeline takes the Tested team on the campout of a lifetime. To prepare for the trip, Adam Savage and crew each modified a Honda Ridgeline to fulfill personal camping dreams. The episode culminates with a conversion of the Ridgeline truck into a mobile movie theater that packs up for travel and deploys on-site at the campground. The first episode in the fall series can be viewed at: http://bit.ly/2cAK8D7.
The Tested Honda Ridgeline webisodes are the latest in media programming to support the integrated marketing campaign for the completely redesigned 2017 Honda Ridgeline, now available in dealerships nationwide. The online series will be shared on Tested.com as well as Tested's popular YouTube channel, which has over 2 million subscribers, and on UPROXX.com.
The Redesigned and Re-engineered 2017 Honda Ridgeline
The all-new Ridgeline builds on the unique and still industry-exclusive features that debuted in the award-winning first-generation Ridgeline in 2005. With superior on-road manners and a spacious, flexible interior — the 2017 Ridgeline adds the Truck Bed Audio System to the already industry-first In-Bed Trunk® and Dual-Action Tailgate. Ridgeline joins Honda's expanded lineup of innovative light-truck models, including the HR-V crossover, the CR-V and Pilot SUVs and the Odyssey minivan.
The Ridgeline was developed by Honda R&D Americas in Ohio and California, and is produced exclusively at Honda's Lincoln, Alabama, auto and engine plant, alongside the Pilot and Odyssey.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, Ridgeline pickup truck and the Odyssey minivan.
Honda has been producing automobiles in America for more than 30 years and currently operates 19 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.