Hyundai celebrates return of Los Angeles Rams to Southern California by becoming official sponsor of franchise
“Being based in Southern California, Hyundai shares the excitement with the community and NFL fans as the Rams open their first season back in Los Angeles,” said Trea Reedy, senior group manager, Experiential Marketing, Hyundai Motor America. “As an official NFL sponsor we are ecstatic to align our brand with the energy and excitement of the NFL’s return to the country’s second largest market.”
The automaker will have a display inside the Los Angeles Memorial Coliseum near the entrance to the Hyundai branded peristyle and field level suites and an interactive activation outside the stadium. Hyundai also will advertise on the Coach Fisher Show that will air every Saturday from 6:30 p.m. to 7:30 p.m. PT on KCBS, and will run advertisements on both the Rams English and Spanish gameday radio broadcasts for home and away games.
To round off the sponsorship with the team, Hyundai also will serve as the presenting sponsor of digital video series, “Under the Lights” and an infographic series on the Rams social media accounts.
“We are excited to partner with Hyundai to enhance the fan experience,” said Mike O’Keefe, Rams vice president of corporate partnerships. “As we kick off our inaugural season back home in Los Angeles, we look forward to working with the team at Hyundai to engage our fans and their customers through unique content and activations all season long.”