Kia Motors has supplied 83 vehicles to ensure smooth running of the FIFA Confederations Cup 2017
Official automotive partner to FIFA, Kia Motors has supplied the 83-strong fleet of vehicles including Mohave, Sorento, Sportage and cee’d to transport national football teams, referees, officials and delegates during the international tournament. Kia will also provide 24-hour roadside support throughout the tournament.
More than 80 delegates from Kia Motors, FIFA, and media attended the official vehicle handover ceremony at the 45,360-capacity stadium, home to the newly-crowned Russian Premier League champions, Spartak Moscow, and the Russian international football team.
Attending the handover ceremony, Jay Neuhaus, FIFA Head of Rights Delivery & Hospitality, said: “Kia Motors has been our official partner since 2007 and we are grateful for its support in supplying tournament vehicles for this year’s FIFA Confederations Cup in Russia. The fleet of vehicles will ensure the smooth operation of the event, enabling us to transport players, media and officials throughout the tournament. Both FIFA and Kia share a passion for football, and these cars will be used behind the scenes to deliver the excitement of ‘the beautiful game’ to fans around the globe.”
Alexander Moynov, Managing Director of Kia Motors Russia, commented: “As a prelude to the 2018 FIFA World Cup, the 2017 FIFA Confederations Cup is one of the most important international football tournaments this year, and is followed by millions of fans worldwide. We are excited to be involved in making the Confederations Cup a success, and we look forward to bringing people closer to the Kia brand through this major event.”
In the build-up to 2017 FIFA Confederations Cup, Kia will bring back its globally popular five-a-side amateur football tournament, ‘Kia Champ into the Arena’. Kia will host its very own ‘World Final’ in Russia on the 28th of June, with five-a-side teams selected from national contests taking place in eight countries around the world. 10 winning teams will travel to Sochi to play the World Final. The finalists will also be invited to watch one of the semi-finals of the 2017 FIFA Confederations Cup.
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