Kia breaks premium brands' 27-year run atop J.D. Power Initial Quality Study
Premium brands have held the top spot in IQS for 27 of the study's 30 years of existence. That changes this year, as Kia ranks highest in initial quality with a score of 83 experienced problems per 100 vehicles (PP100). Porsche comes in second place with a score of 84, with Hyundai (92), Toyota (93) and BMW (94) hot on its tail.
In terms of specific vehicle segments, General Motors is the leader, with seven top honors across different segments. Toyota, Hyundai and Volkswagen each capture four segment victories. Yes, there are a lot of segments.