Kia breaks premium brands' 27-year run atop J.D. Power Initial Quality Study
Premium brands have held the top spot in IQS for 27 of the study's 30 years of existence. That changes this year, as Kia ranks highest in initial quality with a score of 83 experienced problems per 100 vehicles (PP100). Porsche comes in second place with a score of 84, with Hyundai (92), Toyota (93) and BMW (94) hot on its tail.
In terms of specific vehicle segments, General Motors is the leader, with seven top honors across different segments. Toyota, Hyundai and Volkswagen each capture four segment victories. Yes, there are a lot of segments.
Speaking of domestic automakers, this was a very good year for all three -- Ford, Chrysler and GM. This year marks the second time in 30 years that the Big Three have lower reported problem levels than imported brands. All three combined have improved 10 percent over last year, twice the improvement rate. The award for Overall Most-Improved goes to Chrysler and Jeep, both of which reduced their scores by 28 PP100.
As I said above, it's best to take these results with a grain of salt. As Autoblog excellently pointed out last year, IQS results cover everything from actual mechanical maladies to subjective issues, like, "This radio is confusing to me," or "I can't get my Bluetooth to work," which are largely user-error problems, but J.D. Power lumps them into its study anyway.
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