Records Fall Again as American Honda Reports September Sales
Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.
- Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks.
- Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units.
- CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles.
- Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars.
- Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market.
- HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units.
"The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."
Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.
- RDX notched its best September ever, gaining 1.8 percent on sales of 3,919.
- With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month.
"The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."