UniCredit Bank is among top-3 in "Reputational ACTIVists" rating
OREANDA-NEWS. April 18, 2016. UniCredit Bank became one of three leaders in banking category of "Reputational ACTIVists" national rating of corporate reputation management from "Biznes" magazine, PR-service agency and NOKs Fishes research company. The bank took third place in the list of financial instructions that are the best at corporate reputation management and development.
The main criteria evaluated by experts to compile the rating were reputational stability – a competent team and a systematic approach to communication with all stakeholder groups, mediaactivity, innovative approach, activities of corporate social responsibility and successful experience in dealing with crisis situations. The bank has received the highest score for its CSR projects among all rating participants.
"It’s perhaps almost impossible to overestimate the importance of bank’s reputation, especially at such a difficult time, – noted head of corporate identity and communication department at UniCredit Bank Iryna Kobylchenko. – We have recently published a report on bank’s non-financial activities in 2015, which contains information on social initiatives implemented by the bank and its employees, eco projects, corporate culture and many other programs. Due to continuous improvement of our service quality, professional team, various social and charity projects and constant fulfillment of our obligations we have earned clients’ trust and respect of colleagues on the market. We are sincerely proud that our efforts have received such a high recognition."