OREANDA-NEWS. April 19, 2016. The digital media content market is rapidly expanding. By 2019, nearly a million minutes of video content will cross over IP networks every second. The stakes have never been higher for the players in the global media and entertainment (M&E) industry. However, many digital media supply chain processes are siloed between traditional and digital IT infrastructures, creating a seemingly impenetrable barrier for M&E companies looking for new ways to efficiently and cost-effectively develop media content and bring it to market more quickly.

One company that is bringing new efficiencies and value to the digital supply chain is ContentBridge, which provides automated supply chain solutions to the entertainment industry. The company enables studios, distributors and aggregators to deliver movie, television, short-form and music content to digital media retailers more efficiently than traditional post-production operations.

As growth in the global digital media market accelerated, ContentBridge was quickly outgrowing its existing data center and “owned infrastructure” strategy. The company was also dealing with server maintenance and uptime issues, as well as concerns about reliability, scalability and global reach.

ContentBridge saw an opportunity to address these issues by creating the first truly cloud-based digital content distribution solution by leveraging platform and infrastructure providers such as Microsoft Azure and Google Cloud Platform. But to achieve its vision, ContentBridge needed an interconnection partner that would provide top-tier data center facilities, broad global presence, direct connection to major cloud service providers and the ability to house client service teams within the same highly secure facility.

ContentBridge implemented an Interconnection Oriented Architecture™ (IOA™) on Platform Equinix™ to deploy an interconnection-first strategy to meet its demanding business requirements. Deploying an IOA on Platform Equinix gives the company a robust and flexible foundation to build and scale on demand. It enables ContentBridge to leverage the Equinix Media Cloud Ecosystem for Entertainment, a rich ecosystem of M&E industry partners and network and cloud providers. The Equinix Cloud Exchange™ gives the company seamless, direct and secure access to multiple cloud providers, including leading vendors such as Amazon Web Services, Google Cloud Platform and Microsoft Azure. And the ContentBridge IT team oversees it all, 24/7/365, thanks to IBXflex™ office and storage solutions, which instantly give them a mission-critical operation center.

“Thanks to Equinix, we have access to an amazing data center with direct interconnection to all of the major cloud service providers,” said ContentBridge’s Chief Operating Officer Doug Reinart. “We were able to consolidate our operational footprint by relocating our client services team within the same highly secure facility as our servers and cloud interconnect. This relationship also clears a path for ContentBridge to rapidly achieve global reach.”