Integral Ad Science and Facebook Partner to Provide Advertisers Video and Mobile Third-Party Viewability Measurement
With increased advertising budgets on Facebook, advertisers have the need to measure and evaluate the quality of the media in the same way that they are accustomed to in other channels. With this partnership, advertisers will have access to accurate metrics for their Facebook campaigns. Additionally, Integral clients will be able to analyze the quality of the media vis-a-vis their entire campaign.
"As consumers spend more of their lives on social media, investment in social media advertising has understandably increased. It's therefore becoming vitally important to prove to advertisers -- using honest and transparent campaign metrics -- that their stories have the opportunity to be heard," said David Hahn, SVP Product. "This partnership does just that."
"Independent ad verification partnerships are critical to making sure advertisers trust their ad delivery data, so they can explore exactly how to drive value for their business in feed-based platforms," said Jonathan Lewis, Product Marketing Manager, Facebook. "We are pleased to be working with partners like IAS to provide advertisers and their agencies with data they need to do just that."
Integral's viewability metrics empower clients and partners throughout the ecosystem with complete ad viewability data. Integral's solutions reveal the viewability of the ad itself, not simply when the player loaded on the page. In addition to viewability measurement, Integral's solutions provide strong assurances that ads appear in fraud-free, brand-safe and contextually relevant environments.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.