PR Newswire and Shutterstock Partner to Bring PR & Marketing Professionals Easy Access to Photos
OREANDA-NEWS. April 21, 2016. PR and marketing professionals know that visuals enhance communications campaigns and increase visibility—something a thousand extra words might not achieve alone. According to 2015 PR Newswire analysis, press releases with images increase the visibility of organizations' content.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7810851-pr-newswire-shutterstock-partnership/
To make it easier for communicators to include images with their press releases, PR Newswire has partnered with
"Data shows that there is direct correlation between successful content engagement and the use of imagery in brand messaging," said
Janet Giesen, Senior Director of Business Development and Strategic Partnerships at
PR Newswire has integrated
Key features include:
- Access to
Shutterstock'sever-growing collection of over 80 million images;
- Ability to save multimedia assets for use with future press releases;
- Use of PR Newswire's recommendation tool that allows users to select from suggested
Shutterstockimages based on keywords in press release text; and Shutterstockimages are available for use at no cost to PR Newswire members with the purchase of any current photo distribution option.
"Our customers know that multimedia increases the visibility of their content, but don't always have an image available," stated
Jason Edelboim, Senior Vice President of Global Product at PR Newswire. "Our partnership with
Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win earned media, drive traffic and leads, and ultimately contribute to revenue. Download PR Newswire's free white paper Setting the Record Straight: Press Releases that Stand Out in the Digital Age to learn how to leverage your content to create engagement, yield revenue, and get your message heard.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a
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