MasterCard Celebrates the City of Champions with the Launch of Priceless Boston
“Priceless Boston was created to celebrate the best Boston has to offer, from its highly celebrated sports teams, to its world-class education and arts programs, rich history, and delicious cuisine,” said Raja Rajamannar, chief marketing officer, MasterCard. “From North End to South End, we are working with our partners to bring our cardholders that live in or visit the city one-of-a kind experiences about which they are passionate.”
Boston is the seventh city in the U.S. to join the MasterCard Priceless Cities program, designed to bring consumers closer to their passions – dining, sports, shopping, arts and entertainment, and travel – through one-of-a-kind experiences and exclusive access. Initial partners in Priceless Boston include the Boston Red Sox, Boston Pops, Museum of Science, TPC Network golf courses, exhale spa, Smith & Wollensky , and restaurateur Ken Oringer, among others.
“I’m proud to be partnering with MasterCard to help launch their Priceless campaign in Boston. This city has embraced me and my family for the past 14 years and I’m proud to call Boston home,” said David Ortiz, Boston Red Sox player and Priceless Boston launch partner. “I’ve experienced so many of my greatest memories here and I’m now excited to be able to share some of the Priceless experiences this city has to offer with you.”
From EAT to PLAY to SHOP and STAY, MasterCard cardholders will have access to a wide variety of priceless experiences throughout the year. A sample of additional experiences that are available starting today on www.priceless.com/boston includes:
- A Priceless day at Fenway Park that includes a Red Sox player meet-and-greet, VIP pre game tour, premium game tickets and one inning inside the Green Monster
- A VIP experience with Boston Ballet that includes the best seats in the house to Mikko Nissinen’s Swan Lake, backstage access to meet the dancers, and more
- Walk inside the ropes alongside PGA TOUR professionals at the Deutsche Bank Championship
- Take part in a hands-on sushi-making class at one of Boston’s most acclaimed Japanese restaurants, Uni, with Chef Ken Oringer
- Journey to the Samuel Adams Brewery for an exclusive after-hours tour, which includes rare access to the barrel room and specialty beer tastings
- A space exploration experience led by a former NASA astronaut in the Charles Hayden Planetarium at the Museum of Science
“I’m pleased that the Boston Pops, one of America’s cultural treasures, is part of the Priceless Boston campaign,” said Boston Pops Conductor Keith Lockhart.”This city has so many wonderful attributes, and MasterCard’s Priceless Boston is offering the best in unique Boston experiences.”
For MasterCard cardholders with the new JetBlue Card, select Priceless Boston experiences have been curated that give them access to some of the very best Boston has to offer. JetBlue and Barclays announced the new suite of JetBlue MasterCard credit cards earlier this year.
Launched in summer 2011 in New York, Priceless Cities has since helped fuel unforgettable moments by curating priceless experiences in over 40 cities around the world, to give cardholders new ways to discover some of the world’s global destinations. MasterCard cardholders interested in learning more about Priceless Boston, including how to book, reserve and purchase offers, can visit www.priceless.com/boston.
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.