comScore and Facebook Partner to Deliver Clients Viewability Insights
OREANDA-NEWS. April 21, 2016.
"We're excited to work with Facebook to offer our clients greater transparency into the performance of their holistic campaigns, and to provide increased confidence that their ads have the opportunity to be seen," said
Manish Bhatia, chief product officer at
"Independent ad verification partnerships are critical to making sure advertisers trust their ad delivery data, so they can explore exactly how to drive value for their business in feed-based platforms," said
Jonathan Lewis, product marketing manager at Facebook. "We are pleased to be working with partners like
More information about the partnership can be found on the Facebook for Business blog: https://www.facebook.com/business/news/new-ad-viewability-partners. To learn more about vCE®, please visit: http://www.comscore.com/Products/Advertising-Analytics.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the
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