T-Mobile stays on a roll as new customers flock to it
For the first quarter of 2016, the company added a net total of 2.2 million customers, the sixth time in the past seven quarters its net additions surpassed 2 million subscribers. That brought T-Mobile's total customer count to more than 65.5 million.
The company sold or leased 8.8 million smartphones during the three-month period.
T-Mobile's results come amid intense jockeying by mobile carriers to retain existing customers and pick up new ones. The company lags behind leaders Verizon and AT&T and has been swapping third and fourth place with Sprint. But its boisterous Uncarrier campaign has struck a chord with consumers looking for more budget-friendly mobile plans.
Among its lures, T-Mobile has been pushing such promotions as Binge On, which lets you stream video from Netflix, Hulu other services without chewing up your mobile data. Subscribers can also roll over data from one month to another and take advantage of free data roaming in Europe, South America and other regions.