Campbell Announces Plans to Invest in the Health and Well-Being of the Children of Metro Detroit
OREANDA-NEWS. April 28, 2016. Campbell Soup Company (NYSE:CPB) today announced plans to improve the health of young people in Metro Detroit by helping to reduce childhood hunger and obesity through the launch of Campbell’s Healthy Communities Metro Detroit. The program will be modeled after the company’s efforts in Camden, New Jersey, the site of Campbell’s World Headquarters where Campbell’s Healthy Communities was launched in 2011.
Campbell will partner with organizations in the Detroit area in order to create and expand upon programs aimed at:
- Providing increased access to affordable, healthy food;
- Increasing nutrition and health education; and
- Engaging the public as a partner in creating and sustaining a healthy community.
Campbell’s Healthy Communities model uses data to understand community needs and resources and works across areas such as academia, government and the private sector to identify three types of sites for programs: schools, a food access system and a healthcare partner. Campbell identifies partners with expertise in areas such as cooking, nutrition education and food access, and provides resources for those organizations to create programming. This model will serve as the framework for Campbell’s Healthy Communities Metro Detroit.
“Campbell’s Healthy Communities is another step toward unleashing the power of our Purpose, Real food that matters for life’s moments,” said Campbell’s President and Chief Executive Officer Denise Morrison. “We’re excited to bring this program to the hometown of our Garden Fresh
Gourmet business. We want to give back to the communities where we live and work in ways that can make a difference. Campbell’s Healthy
Communities leverages our expertise in food and nutrition to help children live healthier lives. This program creates shared value by investing, engaging and helping address complex social issues through public and private partnership and collaboration.”