The New York Times and Google team up for VR, again
This isn't the first time the Times has teamed up with Google. The two companies ran a similar promotion in November 2015, which saw one million Google Cardboard viewers sent out to home delivery subscribers. The headset is a cheap and simple way to experience virtual realty with a smartphone.
The Cardboard viewers will arrive in conjunction with the release of a stereoscopic virtual-reality film that the Times created with the Lunar and Planetary Institute and the Universities Space Research Association. The film, titled "Seeking Pluto's Frigid Heart," will bring viewers on a journey to Pluto. It is set to be released on May 19 on YouTube and in the NYT VR app for Android and iOS.