LATAM Airlines Group premieres the global LATAM brand with new aircraft, uniform and airport designs
OREANDA-NEWS. April 29, 2016. In one of the most important steps in the consolidation of
In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).
"In the coming days, aircraft with the new LATAM image will take to the skies, representing a historic milestone for the leading airline group in
Enrique Cueto, CEO of
"In the coming weeks, our passengers will start to experience LATAM with the ability to book tickets via the LATAM website, accumulate kilometers using LATAM's frequent flyer program, check-in at LATAM counters, relax in LATAM VIP lounges and most significantly, fly on LATAM-branded aircraft. We will continue to optimize the most extensive route network in
The first flight of a LATAM-branded aircraft, a
On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: S?o Paulo-Santiago (a
More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018. Repainting takes on average six to 12 days per plane and will be scheduled in accordance with routine maintenance to maximize efficiency.
From 5 May, LATAM's evolution will also become visible in 13 airports where the group's airlines operate including their hubs in
In early May, the group will launch its new integrated website www.latam.com – available in six languages – where passengers will be able to seamlessly purchase tickets, check-in, review real-time flight statuses, set-up alerts and access other useful travel information.
Today also saw the unveiling of the new uniforms to be worn by over 23,000 cabin crew, sales office and airport staff throughout
To support the launch of the new LATAM products and services, the group will launch integrated marketing campaigns in each of the countries where it operates.
For more information about the implementation of the new LATAM brand visit: www.latam.com
New aircraft painting technology
The painting process for each aircraft requires multiple applications of paint and Clearcoat, a new technologically-advanced gloss coating which protects against extreme temperatures and aerodynamic wear. In total, repainting takes six days – the first two days to remove the original paintwork, followed by the application of multiple coats over four days. In terms of quantity, a
The new Clearcoat technology, used by LATAM, will also reduce each aircraft's impact on the environment through the weight savings. It is estimated that the new technology will achieve a reduction in the group's CO2 emissions of 3,900 tons per year.
Each airline will continue to operate under their current brands and identities. For any inquiry of LAN or TAM, please visit www.lan.com or www.tam.com.br, respectively. Further information at www.latamairlinesgroup.net