OREANDA-NEWS.  Advance Auto Parts, a leading automotive aftermarket parts provider in North America serving both professional installer and do-it-yourself customers, has partnered with Barrett-Jackson, the World’s Greatest Car Collector Car Auction® in celebration of the pride and joy that comes with completing each car project. The three-year partnership launches at the inaugural 2016 Northeast Auction at Mohegan Sun in Uncasville, Conn., taking place June 23-25.

“We’re very excited to bring the Barrett-Jackson experience to the Northeast,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Barrett-Jackson isn’t just an auction, but a true automotive lifestyle event where enthusiasts from around the globe come together to connect through the automobile. It’s our consignors, bidders and partners like Advance Auto Parts that help create that incredible atmosphere and we can’t wait to bring it to Mohegan Sun.”

The event will include elements from Barrett-Jackson’s original Scottsdale auction, including the Opening Night Gala, Ride ’N Drives and Thrill Rides with Chevrolet, Ford and Dodge, as well as a vast marketplace of vendors and exhibitors and enthusiasts. Greg Olsen, NFL tight end for the Carolina Panthers, is auctioning his 1969 Chevrolet Camaro Convertible to benefit his charity, Receptions for Research: The Greg Olsen Foundation.

Inaugural auction attendees in Connecticut are invited to visit the Advance Auto Parts Rev it Up! Tour RV to meet Greg Olsen before he auctions his car on opening day, Thursday, June
23. He will be meeting with fans, posing for photos and talking cars from 1 to 2 p.m. Barrett- Jackson attendees can also sign up for Speed Perks, take and share photos with Tuxlee, the tour mascot, win prizes, receive free gifts and play the exclusive Rev it Up! digital game to win Advance Auto Parts gift cards.

“Advance Auto Parts and Barrett-Jackson understand what it means to have a passion for collector cars, from the deep appreciation for craftsmanship and dedication that goes into each project to the significant investment in new parts.” said Pete Zeiner, Advance’s Marketing Director. “At Advance we want to do everything we can to help fuel that passion by offering our do-it-yourself customers savings and benefits through our Speed Perks loyalty program. We can also provide referrals to trusted repair shops using our large national network of auto repair professional who are ready to help car enthusiasts.”