Nevskoye Classic Introduced 1-Litre Aluminium Can Packaging
OREANDA-NEWS On 16 October was announced, that Nevskoye Classic introduced new, convenient packaging — a 1-litre aluminium can. The launch of this premium brand in a large format follows the latest market trend towards increased volume packaged beer.
"In our view, this innovation should be positively reflected in increased sales volumes, attracting the attention of consumers," says Nevskoye Senior Brand Manager Nadezhda Khabarina. "We are trying to ensure maximum comfort when consuming Nevskoye beer, and the 1-litre can precisely allows buyers to get their favourite brand in the most convenient large-volume premium packaging."
Nevskoye Classic in a 1-litre aluminium can is produced at the Baltika-Tula and Baltika-Samara breweries and will be distributed across all of Russia. The litre can for Nevskoye Classic is made using the same technology as the 0.5-litre can.