OREANDA-NEWS. On October 15, 2008 A new brand - Vega - was presented in the Ukrainian telecommunications market. Farlep-Optima Telecom Group managed by Farlep-Invest will work under this new common brand, reported the press-centre of SCM Group.

Vega will be a single umbrella brand, under which all companies within Farlep-Optima Group (the biggest telecommunications groups in Ukraine – Farlep, Optima Telecom, DCS and other telecom businesses) will operate. The Group is the largest private (alternative) provider in the fixed line market. The operator belongs to the telecommunication business area of SCM Group.

The chief benefits of the provider united by Vega brand include the national coverage, all-in-all services (everything from one source), Internet access speed and high quality of services.

Telecommunications group Vega has the full range of licenses to provide fixed-line services across Ukraine: local, trunk and international calls. It can also lease communication channels.

Triple play fixed-line services comprising voice communications, internet, and TV are a focus of development plans. The quality will be guaranteed through optic-fibre networks to the building (FTTB). FTTB network architecture helps install a channel of up to 10Gbyte/sec. in each flat. MPLS network is under construction between cities to prioritize data transmission in real time in dependence of their type (voice, video, data and internet-traffic).

"Our goal is to be the largest multi-service provider in Ukraine, which makes private and business lives of people better: more comfortable, interesting and efficient. We are going to take the company to a higher quality level soon. The launch of a new brand is another step to the goal. It is important that our Group has both received a new name and a new face as well as an additional impulse to adopt new for Ukraine ideas, products and technologies, said CEO of Farlep-Invest Yuriy Chuikov.

Vega operates in 17 Ukrainian regions today. The network of the united operator covers all cities with 1 million or more citizens (Kiev, Dnepropetrovsk, Donetsk, Lvov, Odessa and Kharkov) as well as 36 towns. The telecom group plans to expand the network to all regional centres of Ukraine in 2009.

Construction of the national backbone network and access fibre networks is a priority for the provider.  Investment in 2006 and 2007 made UAH 470m and is projected to amount to over UAH 270m this year.

Top clients of the united provider:  Embassies and representative offices of Belgium, Germany, Spain, the UNO, the Ministry of Internal Affairs of Ukraine, the High Council of Justice of Ukraine, the General Directorate for Services to International Representative Offices, Ukrsibbank, Ukrsotsbank, "Privatbank", APPB Aval, AKB Forum, Ukrprominvest, AVK, Inter, Noviy Kanal, STB, UT-1, Russkoye Radio, Prosto Radio, Billa, Megamarket, Fozzy, McDonald's, the Federation of Football of Ukraine, FC Dinano Kiev, Panasonic, Canon, Air Baltik SAS, Naftogaz of Ukraine, Ukrnafta, Ukraine International Airlines.

Vega was established following integration of the companies that belonged to Farlep-Optima Telecommunication Group . It is the biggest fixed-line provider in Ukraine with the market share of over 8%. Farlep – Optima Group  was established in 2005 following integration of two largest telecommunication groups in Ukraine - Farlep and Optima Telecom, as well as other telecommunication companies. The integrated operator is a part of the telecommunication business of SCM Group.

Farlep-Invest is the managing company of Farlep - Optima Telecom Group that includes subsidiaries, branches, affiliates, among them: Optima Telecom, Vilcom, Matrix, and Ucomline, a long distance and local line provider.

Along with fixed long distance/local line services, Group companies provide a wide range of data transmission and Internet access services.

 Farlep-Invest is 99.88% owned by SCM (System Capital Management) Limited (Cyprus).  Farlep-Invest belongs to Vega Telecommunication Group.

SCM is a professional investor that owns and controls assets in mining and metals, energy-generation, telecommunications, banking, insurance, media as well as in retail and real estate that compose SCM Group.

SCM Group, in particular, includes Metinvest, DTEK, Farlep-Optima, Segodnya Multimedia, TRK Ukraina, ESTA Holding, Ukrainskyi Retail and others.

SCM is 90% owned by businessman Rinat Akhmetov.