Comstar Launched Federal Loyalty Program in Regions
OREANDA-NEWS. July 13, 2010. COMSTAR – United TeleSystems (OJSC COMSTAR-UTS, LSE: CMST), the leading provider of integrated telecom services in Russia and CIS, announces that CJSC COMSTAR-Regions (100% affiliate of OJSC COMSTAR-UTS) has launched “Bonus+” federal loyalty program for subscribers of cable television (CTV) and broadband Internet access (BIA) among natural persons in all cities of the company’s presence*.
The loyalty program provides for multiple mechanisms of subscribers’ loyalty encouragement, the main of which is a bonus in the form of additional funds transferred to the subscriber account for payment of further services to the amount of up to 15% of the down payment made. Bonuses are charged irrespective of the duration of the prepaid period; they depend on the amount of payment: for cable television – from 500 roubles; for Internet access services – from 2,000 roubles.
Dmitry Bagdasaryan, Deputy Director General – Commercial Director of CJSC COMSTAR-Regions, has commented upon introduction of the federal loyalty program: “We used to have regional loyalty programs. Now, we have decided to unite them in a single offer for our permanent clients all over
*The format of the program may vary depending on availability of technical capabilities in different cities. Please, specify conditions in offices of the company.