Parallel Called Most Recognisable Filling Station Brand in Donetsk
OREANDA-NEWS. February 7, 2012. About 51% of drivers in Donetsk Oblast fill their cars mostly at Parallel filling stations. These are the findings of a market research conducted by Research and Branding Group, an independent public opinion and market research group of companies. In Lugansk Oblast 28% of respondents prefer Parallel.
Explaining their choice, the drivers gave a number of reasons, with comfortable location, good, unvarying fuel quality and excellent service being the most important. Loyalty programme and prompt attention also play a role, the respondents said.
The research found that Perfekt, Parallel's branded fuel, is the most recognisable among all branded fuels in
"The research has proved once again our leadership in Donetsk Oblast and a rapid growth in popularity of Parallel brand in Lugansk Oblast. We've seen yet more evidence that our development strategy is the right choice and are committed to moving in this direction," said Parallel CEO, Yelena Khiliyenko.
The survey was held in December