NourishCo Launches India First Nutrient Water - Tata Water Plus
OREANDA-NEWS. February 10, 2012. NourishCo, the JV between Tata Global Beverages and PepsiCo
Tata Water Plus is the only water of its kind in
Speaking at the launch, RK Krishna Kumar, vice chairman, Tata Global Beverages, said, “The launch of Tata Water Plus —
Manu Anand, chairman and CEO, PepsiCo
Ashok Namboodiri, chief, marketing and sales, NourishCo Beverages, said, “NourishCo marks the commitment from two of the world’s most trusted companies to provide healthy and nutritious hydration products. Water, being essential, provides an opportunity for hydration combined with nutrition as we are doing through Tata Water Plus. Designed specifically for the Indian consumer, the company has built an expansive pipeline of innovations that will redefine the hydration category. With the launch of this product, it is our aim to expand into an enhanced water portfolio on the platform of health and wellness for the common man."
NourishCo will be keenly focused on enhancing the hydration category in