OREANDA-NEWS. February 20, 2012. SPI Group has announced a new distribution agreement with A Brand New Day Drinks Company to distribute the Stolichnaya portfolio in the Netherlands, including Stolichnaya Premium vodka, Stolichnaya Flavoured vodka, Stolichnaya Gold, and the ultra-luxury elit by Stolichnaya. The new distribution agreement with A Brand New Day will commence from 1 February 2012.

Val Mendeleev, CEO of SPI Group, commented: Stolichnaya Premium vodka is the number one brand owned by SPI Group and we are thrilled to be working with A Brand New Day, one of the leading marketing and sales organisations in the Dutch drinks industry. SPI Group will be working across all sales and marketing activity with the distributor to develop Stolichnayas position in the Dutch market alongside their existing portfolio of established brands.

Ruud Goesten, owner of A Brand New Day added We are excited and honoured that SPI has chosen to work with us. With the addition of the Stolichnaya brand, A Brand New Day now offers a complete drinks portfolio for both the on-trade as well as for all retail outlets. Working together with SPI Group we are keen to capitalise on the fast-growing vodka market in the Netherlands and build the profile of this high-quality vodka.

Stolichnaya Premium vodka was previously distributed by International Marques in the Netherlands.