OREANDA-NEWS. February 24, 2012. Recently, the China Wealth Management Summit & the Fourth "Golden Wealth Management" Awards Presentation Ceremony organized by China Securities Journal was held in Beijing. Agricultural Bank of China Limited (ABC) won the "Excellent Wealth Management Brand Award" and the "Best Banking Product Revenue Award", reported the press-centre of ABC.

ABC has possessed a broad customer base and various tools in terms of wealth management. Since the beginning of 2011, ABC continued to make great efforts on strengthening brand awareness, which were well responded by the public. This time, the "Golden Key" brand of ABC won the "Excellent Wealth Management Brand Award".

In addition, the "Golden Key•An Xin De Li•Ling Long" won the "Best Banking Product Revenue Award for 2011". The product has gained wide social acknowledgement since its R & D and has become a star brand of banking high-end wealth management products market. As the "Golden Key•An Xin De Li" products are featured by sound operation and rich term options, their sales have showed a blockbuster growth since 2011. The annual total sales of 2010 reached nearly RMB530 billion, and that of 2011 exceeded RMB2 trillion.

The ceremony aims to systematically summarize the performance of products and services of banks and insurance companies in 2011 based on the interests of personal financial consumers. These awards reflect the results of the comprehensive assessment on corporate reputation, management ability, development strategies, service quality, financial operations, as well as retail banking innovation of Chinese banks.