OREANDA-NEWS. June 22, 2012. The tire complex of TATNEFT presented their products at REIFEN-2012, the XXVII-th World's Fair of tires, technologies, equipment and materials for tires production held in Essen (Germany), reported the press-centre of TATNEFT.

An extensive business program, which included meetings, press conferences and seminars allowed professionals to discuss topical issues of the tire industry, including the new legislation on the tires marking.

The event became an independent international discussion platform where representatives of the tire business from 130 countries shared their experiences, presented new developments in the industry branch and also carried out preparatory work for making transactions. According to experts the exhibition halls were visited by about 20,000 persons.

"Kama" Trade House", the distributor of TATNEFT's tire products, presented Kama EURO passenger car and light truck tires, new summer and winter passenger car and light truck tires Viatti, as well as the series N KAMA solid steel cord truck tires already well-known to consumers in the expanded product range at the REIFEN exhibition. All the listed products have been certified according to international standards of European countries. The high quality products standard is supported by quality management systems ISO 9001; ISO/TS 16949 introduced at all the enterprises of the complex.

Special attention of the visitors was drawn by Viatti Strada Asimmetrico tires manufactured in different colors: white, red, green and blue. To date, the samples of this auto accessory are a "limited item", but if this new product is in high demand, then production of "rainbow-colored" Viatti tires will be launched.