John Lewis Specifies GE Lighting’s CMH Ultra
OREANDA-NEWS. June 22, 2012. GE Lighting’s portfolio of CMH Ultra lamps have been specified by John Lewis, a household name of department stores in the UK, for the retailer’s new build and refurbishment program. Embodied into Edge Lighting’s range of high-efficiency luminaires, GE’s CMH Ultra optimizes light output and provides superior color rendering and uniformity. Consequently by design and specification, John Lewis has reduced energy consumption by more than 50 percent, while also improving the look and feel of its stores.
John Lewis department stores operate throughout the UK and are owned by the John Lewis Partnership. The retailer’s flagship store on Oxford Street is the largest branch in the partnership and was one of the first stores to benefit from a retrofit with GE Lighting lamps.
GE Lighting’s CMH Ultra range has been designed specifically for retail environments, providing high efficiency, long life and superb overall lighting quality — ideal for enhancing retail displays and optimizing merchandise illumination.
Barry Ayling, Lighting Design Manager at John Lewis Partnership commented, “As a responsible retailer, John Lewis endeavors to minimize its impact on the environment. By specifying GE Lighting’s CMH Ultra range, we have significantly reduced energy consumption without compromising the look and feel of our stores. Visually, the stores and merchandise appear more vibrant in color, and energy and maintenance costs are reduced and sustainability is optimized.”
James Fleet, GE Lighting’s Specification Sales Manager adds, “John Lewis has continually demonstrated its proactive adoption of energy-efficient technology. CMH Ultra satisfies all project parameters and we are delighted with the results.”
As the European Union continues its phase-out of inefficient light bulbs, it's crucial that retail users start making the switch to modern alternatives, as traditional lamps may no longer be available when it comes to eventual replacement. In addition, the sooner the switch is made, the sooner retailers can reap the benefits of energy-efficient lighting.
Whether it is a new store construction or an existing store retrofit, GE Lighting has some of the most innovative lighting solutions specifically designed for retail applications. GE Lighting is a leader in the retail lighting channel and has a proven track record of helping customers present merchandise in the best possible light, while reducing operating costs.