OREANDA-NEWS. RBC Group (MICEX-RTS: RBCM) has deployed a large-scale rebranding effort for its core media assets.

The upcoming transformations are aimed at bolstering RBC’s reputation as the number one business information media on the back of a rapidly changing media environment. Building on the surging interest in news and analytical content, as well as the need to satisfy audience aspirations for media content and formats, RBC does not intend to rest on its laurels. By launching this all-around rebranding effort the company strives to make its media resources more vibrant and better-tailored to their target audience, and also to serve the Russian business community better by focusing on efficient and enabling information. RBC’s new strategy is now not just about diffusing information on changes, inspiring development and innovation, but also about streamlining its own operations.

The ongoing changes target both the design layout and concepts of the group’s media channels. RBC is seeking to improve the content and structure of its projects, as well as the design and data presentation. For instance, RBC will broaden its coverage of business news and launch new content-centered projects and services.

The first changes are already in place and can be seen on RBC television channel which switched to a 16:9 widescreen broadcasting format and launched a new studio complex with 3D and 4D capability. In addition, RBC Style has undergone an overhaul, as its website now benefits from a cutting-edge functional design, while readers can take advantage of new sections. RBC’s business media titles and online resources will also be subject to this large-scale renovation effort.

“The demand for high-quality business information is growing by the day, and is not limited to the business community. We have launched a massive renovation effort in order to stay abreast of these aspirations. Our rebranding initiative is focused on connecting with our audience, business-minded people searching for new business growth opportunities and innovative approaches,” RBC CEO Sergey Lavrukhin said.