LOTOS Brand Grows in Value
OREANDA-NEWS. In the 10th ranking of Poland's Most Valuable Brands, published by the Rzeczpospolita daily, the LOTOS brand was valued at PLN 1,107.3m. Only eight other Polish companies can boast a better result. Since the ranking was first run in 2004, the LOTOS brand's value has grown by PLN 887m.
"Building the image and the strength of the LOTOS brand is one of our strategic priorities," commented Anna Goliszewska, Head of the Brand Management Office.
"We have managed to significantly increase our brand's value. Since the first ranking in 2004, its value has risen five-fold, driven by our consistent efforts, our mindset - focused on maximising brand strength - and our innovative approach to image-building, which have helped foster lasting relationships with our customers."
In this, the tenth ranking, the overall value of 330 Polish brands has risen 3.2% compared with a year ago, to almost PLN 60bn.