OREANDA-NEWS. Blagoveshchensk Valves Plant (JSC BVP, Blagoveshchensk, Bashkortostan, a part of United Metallurgical Company) has begun to harmonize its brand image with the uniform branding of United Metallurgical Company.

The logo on all media carrying the company's branding will be changed gradually over the course of three years. Up until January 1, 2017, both the previous and the new plant logo might be present on all products. Products marked with both the previous and the new logo are manufactured in compliance with all requirements set for the pipeline fittings from Blagoveshchensk Valves Plant.

“The logo is the most important element of United Metallurgical Company's corporate branding. The adoption of a new logo by Blagoveshchensk Valves Plant was due to the plant joining OMK. This integration is also accompanied by the launch of new investment and social projects, the introduction of personnel training programs, and activities aimed at improvement workplace culture and safety. Harmonization of the plant's branding with OMK's proves that the plant is an important part of OMK, and that its development and successful performance within the company is of great importance,” said BVP Managing Director Alexander Kozhevnikov.