OREANDA-NEWS.   Sydney Airport has won the ‘Best Airport/Concessionaire Website’ category of the prestigious The Moodies 2014 airport digital, mobile and social media awards.

The ‘Best Airport/Concessionaire Website’ category is a best-in-class award for airports which best utilise social and digital media to connect with their customers.

The Sydney Airport website was judged on areas including quantifiable impact, customer engagement, visual appeal and quality of content.

“It’s fantastic to see the work we’ve done to enhance our digital offering – starting with the launch of a holistic, integrated website solution catering for mobile devices – has been recognised by The Moodies awards,” Sydney Airport Chief Executive Officer, Kerrie Mather, said.

“Our win in this category reflects our work to harness digital channels and engage with all travellers. For example, Sydney Airport’s website now includes a mobile site and a simplified Chinese site for our Chinese-speaking passengers.

“We’re committed to innovation and providing the best possible experience for our customers, be it through an in-person experience or engaging with them digitally. We extend our warm congratulations to all winners of The Moodies 2014.”

Sydney Airport, recognising an ever-increasing number of passengers are looking to plan their journey before they reach the airport, launched a holistic digital solution in 2013. It features a range of channels and customer touch points.

Examples of initiatives launched on Sydney Airport’s website over the past year include the online travel guide for Australia and overseas, online product guide with ‘wishlist’ feature and new online pre-booked parking deals.