OREANDA-NEWS.  July 22, 2014. CEPSA and Linea Directa Aseguradora have signed a strategic collaboration agreement to bring big savings to customers in both companies. This alliance, which takes the shape of the Linea Directa Loyalty Programme, called “Suma en Linea”, consists of a programme in which clients accumulate money for insurance renewal. Moreover, Linea Directa customers simultaneously benefit from discounts and benefits from “Porque Tu Vuelves”, a CEPSA loyalty programme.

Linea Directa’s programme, “Suma en Linea”, is the first plan focused on building loyalty among the insurance group’s 2 million customers in Spain. This is linked to the SUMA card, which is totally free, through which points are accumulated for car-related expenses, such as refuelling, repairs, car maintenance or vehicle inspection, among others. That is why the Linea Directa programme has other partners, aside from CEPSA, including Norauto and Midas.

A Linea Directa policy holder who uses the “Suma en Linea” card at CEPSA Service Station will get a “Porque Tu Vuelves” discount points with which they can buy fuel, store products and catalogue products.

Both companies are interested in developing new lines of collaboration which will allow their clients to get greater benefits.

Santiago Ruiz, Director of the CEPSA Service Stations Network, affirmed that “The agreement that we are announcing today will allow us to make use of the synergies in both companies directed towards offering new advantages to our customers. Through this programme and as a part of our focus on the client, we are offering a way to help save money, both in fuel consumption and car insurance, in a simple and significant way.”