Volkswagen Group of America and The Museum of Modern Art team up to create groundbreaking audio component for MoMA’s Bjork retrospective
The augmented audio guide provides an intimate sound experience customized by each visitor, developed through a collaborative research program between MoMA, Bj?rk, the VWGoA Electronics Research Laboratory (ERL) in Silicon Valley, California, and the German sound agencies Klangerfinder and S12. Volkswagen Group of America collaborated on development of a suite of advanced audio technologies working with a range of international collaborators, helping MoMA to achieve the creative vision for the show.
The innovative technology is based on the application “Sound Journey” developed by Volkswagen, which generates a personalized sound track using data gathered from driver inputs such as rate of acceleration/deceleration, steering angle of the steering wheel, and vehicle speed. With Sound Journey as a platform, the augmented audio guide for the Bj?rk retrospective creates a 3D listening experience by building on the combination of signal processing, location-based trigger points, and movements of each individual visitor to create a customizable experience for each visitor of the exhibit.
The sophisticated Bj?rk audio guide software uses Bluetooth® signals emitted from transmitters that are seamlessly integrated into the design of the exhibition, location information, and a tracker that monitors the head movement to provide the visitor with a unique experience. The specially developed music and narrative content was composed and created by Bj?rk and the Icelandic author Sj?n, and directed and narrated by the Icelandic actress and storyteller Margr?t Vilhj?msd?ttir.
Volkswagen Group of America is supporting the exhibition as part of a multi-year partnership with MoMA and MoMA PS1.
Tina Unterl?nder, Head of Operations, Volkswagen Group of America Electronics Research Laboratory in Belmont, California, explains: “Just as Bj?rk’s work revolutionized the world of music, the team at the ERL strives daily to delight our customers by creating experiences supported by new breakthrough innovations. We are grateful to have been given the opportunity to work with Bjork to develop a new pioneering form of augmented audio technology that will provide MoMA visitors with an unparalleled 3D audio experience unlike any other.”
“Our goal was to create a personalized experience of the narrative for our visitors,” said Klaus Biesenbach, Chief Curator-at-Large at MoMA and Director of MoMA PS1, who is organizing the exhibition. “The exhibition’s augmented audio guide marries scientific research with sound and music composition to create an immersive experience. We were thrilled to collaborate with our partners at VW, and their Electronic Research Lab, and to benefit from their innovative technology.”