ADTRAN ProCloud Analytics Turns Customer Data into Revenue-Generating Opportunities
ADTRAN is helping service providers and businesses build a strong network foundation and layer on revenue-generating services with ProCloud Analytics. The first natural application for the solution is in the wireless network. After a patron logs onto a Wi-Fi network, ADTRAN enables the authorized collection of the user’s e-mail, name, age, gender, home town, type of device used to connect, birthdate and more. A sophisticated built-in marketing platform within the ProCloud Analytics solution makes it easy to push targeted e-mail or SMS messages and incentives based on a wide range of criteria. For example, retailers can automatically welcome a first-time customer with a coupon or reward frequent visitors with a free gift.
“Cloud-managed wireless networks are becoming more prevalent and opening up greater opportunities for organizations to layer additional services that drive efficiency and value into the network. Public-facing businesses like retail, restaurants, sport stadiums and others are seeing Wi-Fi as a more direct opportunity to engage with customers. Businesses are now able to deliver the right information to the right customers, incentivize at the most opportune times through targeted offers, while enhancing the overall customer experience,” said Nolan Greene, research analyst for IDC’s Network Infrastructure group.
“ADTRAN helps us maintain a strong network experience to support fans’ connectivity demands and ProCloud Analytics is crucial to our ability to understand the demographics of our fan base,” said Scott Carter, Director of Marketing, Durham Bulls Baseball Club. “We have a better understanding of who is coming to the ballgames and how often they return. Guests at the stadium can simply use their existing social media accounts - like Facebook, Twitter, Instagram, LinkedIn, Google or through a customized portal - to access the free Wi-Fi service. We are encouraging social media engagement and capturing critical data that helps us connect fans to a more enjoyable experience with promotions, in-game mobile applications and reasons to keep coming back.”
“The launch of ProCloud Analytics demonstrates ADTRAN’s commitment to providing a full range of valuable cloud-managed services,” said Todd Lattanzi, director of ADTRAN’s cloud services portfolio. “Our analytics solution is a seamless, cloud-based addition to ADTRAN ProCloud managed services, making it an easy solution to layer on top of service providers’ existing offerings for wide range of customers and vertical markets.”