SAP and China Telecom Offer New Category of Front Office Solution in Mainland China
SAP Anywhere offers SMBs the opportunity to monetize digital sales channels by giving them a full set of customer experience and commerce features at their fingertips. These include inventory control and insight, online marketplace management and business and customer engagement. The new solution demonstrates continued commitment to delivering innovations that specifically help SMBs run simply. The announcement was made at today’s launch event of SAP Anywhere in Beijing.
Commerce via mobile devices in China is set to dominate worldwide sales. SAP Anywhere positions SMBs to leverage this opportunity by providing a new tool designed and built from the ground up to be native mobile and cloud technology. The solution includes features that let SMBs create online stores in minutes. It gives them, their customers and their partners access to shared inventory and logistics insights in real time with unified order management software. SMBs and their entire value chains can integrate SAP Anywhere with internal and external back-office data sources to create real-time analytics that drive active decision making.
In leveraging its global partner network, SAP worked closely with China Telecom to customize SAP Anywhere for the Chinese market within its telecommunications infrastructure. SMBs represent two thirds of all businesses in China, and China Telecom itself supports 50,000 sellers and 40 million SMBs. China Telecom is one of the top three telecommunication operators in mainland China, and one of the most innovative information service providers in the world. It provides customers with integrated information service solutions that cover broadband Internet access, mobile communications, information technology applications and fixed-line telephone services.
“We are glad to expand the cooperation with SAP and to launch SAP Anywhere in China, taking advantage of our resources,” said Mr. Gao Tongqing, deputy general manager, China Telecom. “The impact that mobile e-commerce has brought to China becomes deeper as time goes on. Ergo, it is our obligation to think and act before our customers do, and fulfill their potential need for e-commerce, even help them to transform to e-commerce. We believe SAP Anywhere will play an active and important role in helping our customers achieve business growth.”