Time Inc.’s Food & Wine Relaunches Website
Food &Wine's brand audience totals more than 12 million, up 14.6 percent versus the same period last year, according to Magazine Media 360 (January–August), and the social audience includes over 5 million fans across platforms. The new responsive, mobile-first design will accelerate growth and engagement.
Christina Grdovic, SVP/Publisher of Food & Wine said, “The Food & Wine brand is primed for success as we undergo this digital transformation. Consumers continue to be obsessed with all things food and there is no end in sight. Food & Wine will bring more of the best content to more people. And we’ll have more opportunities for our partners to communicate in more innovative and customized ways.”
The new foodandwine.com highlights:
New Editorial Series: The new franchise How to Have the Best Food Year of Your Life kicks off with 25 trend-driven tips for maximizing your food life through travel, wine, style, events and cooking experiences. (Follow the social campaign using #BestFoodYear.) Additional features include Wine Comics and Chef Dispatches, with travel intel from Food & Wine’s most trusted chefs.
More Video: With the relaunch, F&W is developing a new
videographer network of influencers around the world to shoot short,
shareable travel videos. Also in development: the docu-style series Extreme
Foodies and Food & Wine Live, which will
showcase editors, guest chefs and wine experts in the new Food & Wine
test kitchen at the
Recipes: The new template is designed to drive engagement with a carousel of enticing recipes unlike any other food site, cooking videos on every page and the option to buy ingredients for delivery through our partners at Chicory.
E-Commerce Collaborations: New integrations with companies such as Drizly (on-demand beer, wine and liquor delivery across the U.S.) and Chicory (shoppable recipe ingredients) offer an added convenience for users.
Food & Wine Editor in Chief
Dana Cowin added, “I’m thrilled to offer our audience an exciting new digital destination with so many reasons to visit and so many ways to be inspired. The site will be the ultimate resource for every imaginable food craving, whether you’re looking for the perfect recipe for your next dinner party, want to get a behind-the-scenes tour of a city with your favorite chef, need insider tips on picking a delicious Pinot Noir or are in search of the best up-and-coming restaurants in your hometown. And our launch feature, How to Have the Best Food Year of Your Life, is an essential guide for food lovers.”
The relaunch of foodandwine.com is emblematic of Time Inc.’s mission to grow its influential best-in-class brands with a multimedia approach that provides richer experiences for audiences everywhere they are and however they want to connect.
Mike Rich, General Manager of