Sizmek Releases 2015 Video Index; Only 18 Percent of Video Advertisers Use Both In-Stream and Rich Media in the Same Campaign
Still, the report, which analyzed video ads from the first half of 2013, 2014 and 2015, illustrates that video in general is becoming a much bigger part of marketers’ strategies to engage their audiences. From 2013 to 2015, digital ads including video rose from 9 percent to 15 percent—a 40 percent increase in just two years’ time.
“Video has become an exceptionally important medium for brands today, and marketers have more choices than ever, from the more passive in-stream to engaging rich-media ads with video,” said
Andy Kahl, director, research at
- Video ads in 1H 2015 had a start rate of 62.5%, up from 40.5% in the same period of 2013
- The Consumer Packaged Goods (CPG), Entertainment and Auto verticals leveraged video ads the most (22, 20 and 10 percent of all video ads served, respectively).
- There is opportunity for video in rich media advertising, as nearly 11 percent of ads served in 2015 were rich media, but fewer than 5 percent of those rich media ads included video.
- While EMEA saw the most growth since 2013 at 160 percent,
North Americasaw the most growth in video in 2015 at 52 percent, followed by APAC, at just under 50 percent.
The complete Sizmek Video Index can be viewed in full at go.sizmek.com/video-index-2015.